Now the launch.
Although most of this is outdated (it was three years ago) and a lot of my ideas have come to fruition since then, I present to you without further ado, for the first time publicly, what I wrote on the back of that Milwaukee Sentinel ad.
The ThincTank (c stands for creativity), A Glass of Opportunity (a few scribbled out words until I settled on this).
[Insert a sketch of a tank with the water level at the half-way point.]
The Vision Statement: Some people may look at this glass and see it as half full. Others view it as half empty. Here at the ThincTank (c stands for creativity), we view it as Opportunity. The possibility to fill a void, the chance to finish that project already started, the ability to foster potential, to clean-up, re-tool, and re-load. Innovation thrives in the tank, a creativity incubator. Through partnerships, together we can help turn ideas into reality.
We are a middle man, we link people together, we inspire. Whether you are in the ThincTank for 5 minutes or 5 years, you will leave enlightened.
How we do it:
· The MVP 20/30 Club needs infrastructure, an office space to move in a positive direction. We give them that space and the technology necessary to do so. One day we will help them find a full-time staff member.
· A morning coffee shop with Internet access to explore the world, a place to sell books that inspire.
· Put on speakers on various subjects.
· A thriving online community (a community calendar at your access, chat rooms set up to link aspiring actors, musicians, and entrepreneurs, a chat room with today’s hot topics, a place to securely pass on creative ideas) [Web Portal & Valley24]
· A space for students of all ages to broaden horizons. Currently we give students curriculums and classes. Let’s teach creativity. I don’t want to teach English, Science, and Math. I want to teach how English, Science and Math will make them better writers, teachers, athletes, musicians, restaurant owners, entrepreneurs, accountants, etc. We want to inspire creativity, what founded this country. A kid has a dream to design cars. Don’t tell him he can’t because he (or she) fails science. Instead help him learn the subject, inspire him or her, show them why you need science to do this, and then introduce them to GM’s design team to see how they did it. Don’t discourage someone from trying to be a professional athlete, let them know they need to get through school and how to do it. I was told to go into engineering because I did well in Math and Science. No one asked if I liked it or even told me what exactly engineers do. Let’s develop Life Curriculums, not 4 year ones.
· We can be a match-maker. Not love but life. Let’s put John a bass player looking to jam with a band that lost one. Let’s solve this problem: Mike Latessa, an accountant at Cohen & Company (then) has a movie idea (this is true…and still available) but no experience in screen plays. Well Susie, a screen writer, is waiting for her next opportunity. We’ll link these two with the next Martin Scorsese, the Historical Society for information, and the WR Film Commission (existed at the time). We’ll introduce them to a bank that understands film financing, Sequoia (Cohen strategic alliance) to help them analyze a financial plan, Cohen & Company to teach how accounting is needed, etc. You have a chance to do something great. I can learn a tax incentive that saves a client $20,000 and get paid $5,000 for it. I could honestly care less (work issues at the time). I go to a club and see a band I put together for the first time, even if I made $50, I will be as excited as ever. Let’s introduce the next Ben to the next Jerry.
· We can create happy employees. Examples: John likes his job but needs an outlet other than the bank he works at. He plays the piano. Bill a doctor, looking for the same thing plays the sax. That’s two-thirds of a jazz trio (perhaps they can play at the annual ThincTank Best Bands You Never Heard of Festival in the new flats created next to the convocation center). Jill wants to own her own restaurant. Let’s link her with the banks and accounting firms, financial planners and realtors. Let’s also introduce her to three people who failed and three who succeeded. Let’s develop a plan. This plan may include staying at her present job to learn a few more things. She no longer is working for a company, she is working for Jill. She will be happier, maybe even more productive. Granted she may leave in a couple of years, but you don’t lose an employee, you gain a friend, an ally, and maybe even a client. The Tank can host art exhibits for new artists, can host painting exhibits of artists that work in the Health Care Industry or any industry who might not have that opportunity. We could even auction them for charity.
· We can negotiate. [Someone – no need to name names] wants 20/20/10 to build new schools. [Someone], my man, you have a dream. Don’t let it hurt others, though. Instead of butting heads, let’s partner with the unions. Let’s promote the building trades in inner city schools and vocational schools. Let’s start up high school apprentice programs. Let’s make sure this problem doesn’t exist anymore, but let’s build the schools in the mean time. If you guys can’t do this, guess what I know this new pr firm that just started and would love this project. [an issue at the time – may have been resolved]
· We can host lunches, not to eat but to learn. Let’s use a café’ format where we give you a topic (diversity for example) and some questions. You discuss them for 15 minutes and then move tables. At the end of the lunch, we form an action plan on what to do next. [Thinkers & Drinkers]
· Let’s help Jim Tressel find the next Jim Tressel. [Cohen client name] find the next [Cohen client name].
· (i)Cleveland wants to expand…well how about (i)Youngstown. We’ll link the necessary parties. How about instead of our interns scanning we introduce them to an entrepreneur trying to start a business. We brainstorm on Monday with him or her and give the interns Tuesday, Wednesday, and Thursday to develop a business plan using all of the resources available – even partner them with interns from banks and ad agencies. We let them present on Friday to the entrepreneur. Tell me that isn’t a cool internship experience (our own Apprentice).
· We are not the chamber or business incubator, we are a creativity incubator and will link people to those groups when needed.
· If someone can sell baskets and put up a basket building, why couldn’t I do this and put up a big tank building in Youngstown that could one day host a Museum of Creativity and Innovation (never run out of exhibits). If it doesn’t exist already, we can become the creativity capital of the world. Possibly have the YSU School of Creativity and Innovation to design curriculums around the person's interests and goals (Bachelors Degree in Video Game Creation)
· There’s so many other things
· Many times I had an idea come to my head and I didn’t know what to do with it. Too much time passed and it died. I never want that to happen to me or anyone ever again. When this happens, you just simply log on to the ThincTank website or call the ThincTank hotline and confidentially share your idea. The next day, this person gets the following phone call: It’s Mike Latessa, Chief Creative Officer for the ThincTank. You sent us a cool idea. Let’s get together and brainstorm on ways we can make this thing happen!
· The bottom line is that I have too many interests to confine me to being a teacher, a coach, a political leader. However, all of the things I like about these roles can exist in the ThincTank. It inspires me. "
Some time must have passed, the lightning subsided and a new journey full of ups and downs began on August 18, 2004. But as the inside of my business card holder states, “Fall 7 times, Stand up 8.” And thus a new journey begins today, 3 years later – August 18, 2007 [When written]. Where will it take us? Can't wait to find out.
Be Creative and change the world today.